One of the most common phrases I hear from small business owners who get in touch with me for social media training is ‘I just don’t know what to post about’.

So I thought I would put together a list of ideas to provide some inspiration for your business-related content. There’s one (sometimes more!) for each letter of the alphabet and most of these ideas can be executed across any of the different social media platforms.

Here are 5 key, cost-effective ways in which SMEs in the luxury and premium space can showcase their brands to digitally-active audiences, without compromising on a high-end online presence.